On-line registration is now closed.  Walk-in registration will be available at the event.  This event is $40 for MassTLC members and $80 for non-members.

Social Media Breakfast Seminar: 

Finding, Ranking and Tracking  the Online Influencers

Important to Your Business

 Tweet it out! @MassTLC #SocialMedia

Registration & Networking begins at 8:00am

Confirmed Panelists: 

Pierre-Loic Assayag, CEO and Founder, Traackr

Erica Ayotte, Social Media Manager, Constant Contact

Alan Belniak, Director of Social Media, PTC

Mike Troiano, Principal, Holland-Mark

The importance of identifying and engaging online influencers to talk about your business and, hopefully, help to build positive buzz around it, is becoming more important as more and more people are turning to social channels to evaluate their next purchase.  

Finding your group of influencers is the first step, but how do you contact and engage them in such a way that they’ll want to talk about your brand and product?  

What we do know is that simply broadcasting your message and hoping it gets picked up isn't enough in today's marketing environment. You need to cultivate and engage influencers in meaningful and impactful ways, and then measure it’s importance to your bottom line.

Join us at this seminar to learn from the experts:

- How to drive value to your business through online influence communications

- What are the most effective ways to identify, engage and measure influencer outreach 

- Real-world case studies on how to implement this outreach in your B2B or B2C social media and marketing efforts 

- How to measure what is important – and what should be ignored

Thank you to our Cluster Sponsor:

Cancellation Policy:

Payment is non-refundable. Credit toward another MassTLC event will be issued if cancellation is 5 days prior to the event.